In a striking revelation from the JD Power 2026 U.S. Electric Vehicle Experience (EVX) Ownership Study, released on February 18, 2026, battery electric vehicle (BEV) owners in the United States are more satisfied than ever before. The study, now in its sixth year and focused on first-year ownership experiences, surveyed 5,741 owners of 2025 and 2026 model-year BEVs and plug-in hybrids between August and December 2025.
A remarkable 96% of new BEV owners say they would consider purchasing or leasing another BEV for their next vehicle—even after the federal $7,500 tax credit expired in September 2025. This loyalty persists despite broader market challenges, including a dip in new EV sales and policy shifts.
As Brent Gruber, executive director of the EV practice at JD Power, noted: “Improvements in battery technology, charging infrastructure, and overall vehicle performance have driven customer satisfaction to its highest level ever.” Overall BEV satisfaction hit record highs, with premium brands averaging 786 (up from 756 in 2025) and mass-market brands at 727 (up slightly from 725). Public charging satisfaction also surged, particularly for mass-market EVs (up 115 points in some metrics), reflecting expanded networks like Tesla’s Supercharger openings and better reliability.
Top-performing models shine in the rankings. In the premium segment, the Tesla Model 3 leads with a score of 804, followed closely by the Tesla Model Y at 797, BMW i4 at 795, and BMW iX at 794. Among mass-market brands, the Ford Mustang Mach-E tops the list at 760, with strong showings from the Hyundai Ioniq 6 (746) and Kia EV9 (745).
These highs come amid a contrasting market reality: New EV sales have slowed in early 2026, with forecasts showing EVs holding around 6-7% retail share in February, down from prior highs. Yet owner enthusiasm tells a different story—one of deepening loyalty driven by real-world benefits.
Why Loyalty Persists: Lower Operating Costs and Superior Performance
EV owners stick with electric for tangible advantages over gas vehicles. Operating costs are dramatically lower—electricity is cheaper than gasoline per mile, often 50-70% less depending on location and rates, with home charging being convenient and inexpensive. Maintenance is simpler too: No oil changes, fewer moving parts in the drivetrain, and regenerative braking reduces brake wear.
Performance thrills many: Instant torque delivers exhilarating acceleration (e.g., Tesla models’ 0-60 mph in under 4 seconds for many variants), quiet cabins enhance comfort, and one-pedal driving feels futuristic yet intuitive. Battery range accuracy has improved, reducing “range anxiety,” while home charging ease scores high. Driving enjoyment, safety/tech features, and vehicle quality/reliability all contribute to BEVs outperforming plug-in hybrids (PHEVs) in overall satisfaction.
Compared to gas vehicles, EVs excel in these owner-rated areas, per JD Power and coverage from sources like Electrek, which highlighted how “once you go EV, you don’t go back.”
The Used EV Surge: Affordable Entry Under $25k
As new sales dip, the used EV market surges, offering budget-friendly options. With off-lease vehicles from 2023-2025 models flooding in, prices have dropped significantly—many quality used EVs now fall under $25,000, especially after the expiration of incentives spurred earlier rushes.
This creates opportunities: A used Tesla Model 3 or Chevrolet Bolt can deliver 200+ miles of range, fast charging, and modern features at a fraction of new prices. The used segment propels broader adoption, making EVs accessible amid high new-vehicle costs.
Policy Headwinds: Challenges in a Shifting Landscape
Despite owner loyalty, headwinds loom. The Trump administration’s policies and ongoing tensions with California over emissions standards could alter federal rules, potentially reducing EV mandates or incentives further. The federal tax credit’s end in late 2025 already cooled new demand, contributing to sales slowdowns. Broader economic pressures—higher interest rates and affordability concerns—also play a role.
Yet the JD Power data suggests these are temporary: Satisfaction remains decoupled from sales trends, fueled by tech advancements rather than subsidies.
Pros and Cons of EV Ownership in 2026
Pros
- Significantly lower fuel and maintenance costs — Save thousands annually.
- Exceptional driving performance — Instant torque, smooth, quiet ride.
- Environmental benefits — Zero tailpipe emissions, reduced carbon footprint.
- Home charging convenience — “Refuel” overnight, often cheaper off-peak.
- High owner satisfaction — 96% loyalty per JD Power.
- Improving infrastructure — More public chargers, better battery tech.
Cons
- Upfront cost still higher for many new models (though used market helps).
- Charging time longer than gas fill-ups on road trips.
- Range limitations in extreme cold or for heavy towing (improving but not universal).
- Policy uncertainty — Potential changes to incentives or regulations.
- Public charging availability varies by region (better in urban/coastal areas).
Buyer Advice
First-time EV buyer Start with used under $25k or affordable new. Top models to consider include used Tesla Model 3/Y, Chevy Bolt, or Nissan Leaf. Key tips: Ensure home charging is possible and check local incentives.
Performance enthusiast Choose a premium BEV with strong acceleration. Top models: Tesla Model 3 (804 score), Model Y (797). Key tip: Test drive to experience the torque feel.
Family/SUV seeker Look for mass-market crossovers with good range. Top models: Ford Mustang Mach-E (760), Kia EV9, Hyundai Ioniq 5/6. Key tip: Prioritize fast-charging capability.
Budget-conscious Focus on the used market surge. Top models: 3-5 year old models under $25k. Key tips: Verify battery health and warranty; use tools like PlugShare.
Long-distance driver Select high-range models with Supercharger access. Top models: Tesla models, Lucid Air (if premium). Key tips: Plan routes with apps; consider installing a home Level 2 charger.
Market Outlook Amid Sales Slowdowns
Short-term: New EV sales face pressure from expired incentives and policy debates, but used EVs boom, driving overall adoption.
Long-term: Battery costs continue falling, ranges extend (many 300+ miles), and charging networks grow. JD Power’s data indicates loyalty could fuel a rebound once affordability improves or policies stabilize.
The green transition isn’t derailed—it’s evolving, with owners leading the charge.
If you’re considering an EV, 2026 might be ideal: High satisfaction, falling used prices, and proven real-world benefits. Have you made the switch to electric, or are you planning to? Share your experiences in the comments—what’s holding you back or pushing you forward? Let’s discuss the future of driving.
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